Management and People free essay sample

There are different methods of portraying the executives, so in this task the various meanings of the board would be talked about and we would likewise perceive how a large portion of the definitions are comparative, alongside their capacities. We ought to consider the board take a gander at why the executives is significant. We should perceive how the different perspectives on these administration scholars are comparative and furthermore in the event that they differentiate. The board, as characterized, â€Å"is the movement of completing things the guide of individuals and different assets productively and adequately, it is a component of most human conditions; residential, social and political, just as in officially settled organisations†(David Boddy, 2008, ps. 10). We people perform various exercises regular, for example, eating, drinking, playing and they are identified with the board and so on. As per Mary Parket Follet, â€Å"Management is the demonstration of completing things through individuals. So the board is a movement on the grounds that a chief achieves his assignment or goal with the assistance of others and furthermore guides these individuals so as to acquire his target, so the executives accomplishes its destinations through individuals, so the board is very valuable to individuals. In the executives there are different exercises that are done. These incorporate enlightening exercises, decisional exercises and between close to home exercises and every one of these exercises are to be finished by a supervisor. The executives tries are done to empower singular exercises that will help achieve all objectives. In this manner, supervisors should consistently keep hierarchical objectives in thought. â€Å"Management is additionally the way toward arriving at hierarchical objectives by working with and through individuals and other authoritative resources†. (Samuel. c. Certo, eight releases, and p. s6) this definition is an incredible like the initial two definitions. The two of them state that administration has to do with accomplishing its objectives through the guide of individuals and assets, that’s to state, that, each kind of human association requires the procedure of the executives which assists with putting forth human day by day attempts profitable. The board is a comprehensively known. It is likewise a broadly utilized term. It’s utilized in all associations; political, social or social association. Every one of these associations are engaged with the executives since the board helps and aides the different procedures required to accomplish a reason. It can likewise be said that â€Å"management is both an all inclusive human movement and an unmistakable occupation†. (David boddy, 2008, p. s9). The board as a human action happens when people choose to assume liability and put forth a valiant effort to design the advancement and consequence of a movement. At the point when individuals deal with their work, they assume liability of everything in that association and ensure that they accomplish their motivation and that it has a positive result, along these lines â€Å"Management is a declaration of human organization, the limit effectively to shape and direct the world, as opposed to just respond to it†. (Hales, 2001, p. s2). The executives idea is widespread and extremely old. That’s why there are various perspectives communicated by essayists and scholar about the idea of the board. Be that as it may, the persistent improvement of the board standards has changed the idea of the executives. A great many people consider the executives as being just a workmanship yet the board is additionally a science. it is the specialty of making individuals more usable and dynamic than they would have being without it. As indicated by Harold Knootz, â€Å"Management is the specialty of completing things through and with the guide of individuals in officially sorted out groups†. The executives is viewed as a craftsmanship as opposed to a science chiefly in light of the fact that the aptitudes of the board are all the more an individual belonging and is instinctive. The executives is additionally a science in the feeling of how it is finished. Similarly as how science is an arranged collection of information which depends on sufficient perception and discoveries and this discoveries apply securely in all circumstances. In this sense, the executives is a science as it has additionally built up some arranged information, however the board isn't as precise in science as other physical sciences, for example, material science, science, science and so forth yet similarly as different sciences, the board has likewise built up specific laws and standards which are pertinent anyplace the endeavors of individuals are observed. The executives is even more a sociology and not of only a science, it manages the individuals and it isn't so natural to foresee human conduct precisely. Along these lines, the executives isn't only a craftsmanship; it has components of both workmanship and science. So it is both, a workmanship and science. The executives is an arranged movement. It is the association and co-appointment of the exercises of a business so as to accomplish explicit destinations. It is something that coordinates collective endeavors towards the achievement of certain pre decided objectives. It is the way toward working through others to viably accomplish the objectives of the association, by productively utilizing assets that are constrained in the evolving scene. Obviously, these objectives may change starting with one venture then onto the next. The board is frequently included as a factor of creation alongside machines, cash and materials. It is the administration which places these elements of creation into sensible use. In this manner, it is one of the significant obligations of the executives; to make such condition which is helpful for greatest endeavors so individuals would have the option to play out their assignment productively and viably. It incorporates guaranteeing the accessibility of crude materials, assurance of wages and compensations, definition of rules amp; guidelines and so on. The executives is additionally a specialty of making an inside domain, in which individuals can perform and people can likewise co-work with them so as to achieve a gathering of objectives. The board can be of various sizes, extending from one individual to a little association with many individuals or presumably it could likewise involve hundreds or thousands of administrators in a huge organization or worldwide organizations. As per Fw. Taylor, â€Å"Management is a craft of recognizing what to do and see that it is done in the best and least expensive way†. This is along these lines saying that in the board you need to recognize what is intended to be done and to realize what ought to be done as well as ought to likewise have the option to do it productively. â€Å"The term the board can likewise allude to the people who control and direct associations or to a lifelong dedicated to the assignment of controlling and coordinating organisations†. (Samuel. C. Certo, eight releases, p. s6). As indicated by the executives master, Peter Drucker (1909-2005), â€Å"The fundamental errand of the executives incorporates both promoting and advancement. Advancement â€Å"Is the utilization of new mechanical and market information to offer another item or administration that clients will want†. (Allan Afuah, second release, p. s4). Advancement is a piece of the board in light of the fact that as characterized, it has to do with the utilization of new innovation and market information so as to create new items that would be alluring to clients. Consequently with advancement, supervisors can have the option to accomplish their objectives. The executives comprises of the interlocking capacities or exercises of making corporate arrangement and sorting out, arranging, controlling, and guiding an organisation’s assets so as to accomplish its necessary goals. The board is the way toward providing a request to the exercises of arranging, affecting, controlling and sorting out that are performed to decide and achieve expressed destinations with the utilization of people and different assets. What's more, this exercises or capacities are what make up the executives. They are additionally the key errands that are to be finished by an administrator. The executives is being characterized in an unexpected way, every administration scholars have their own view on the executives and decipher it on their discoveries, for example, Henri Fayol, Harold koontz, Mary Parket Follet, Peter Drucker and Mintzberg. In any case, the executives is significantly characterized as a craft of completing things through individuals to accomplish a target. Harold Koontz and Mary Parket Follet had a similar view on this, the two of them characterized the board as a craft of completing things. While Henri Fayol and mintzberg sees are very comparative but on the other hand are unique. The two of them depicted a manager’s work a similar way, as indicated by Henri Fayol, â€Å"To oversee is to estimate and to design, to sort out, to order, to co-ordinate, and to control†. He sees the board as far as its capacities, what supervisors need to do so as to accomplish their goals. Mintzberg additionally says that all together for a director to have the option to accomplish his destinations, he must have the option to lead and convey well. Fayol and mintzberg’s hypothesis are just comparable as in there must be authority in the board in other to accomplish their objectives, yet there are still some additional aptitudes that can help with initiative. Mintzberg saw associations as a ‘open’ framework, so they would consider both the inside and outside variables of the board, while Fayol considered association to be a ‘close’ framework, he focused on the inward factors of the board. All in all, we can see that administration is an extremely all inclusive marvel; it is notable and done where so ever people’s endeavors are co-ordinated. What's more, that administration apparently is finished by directors and these chiefs ought to have the option to lead the individuals that are under them and ought to have the option to control, co-ordinate, order, and arrange others so as to accomplish their goal.

What are the causes of unethical practices in advertising Essay Example For Students

What are the reasons for deceptive practices in promoting Essay ?Advertising is your main thing when your item is nothing but bad. Most efficent approach to expand deals is publicizing. Commercials declare your item and give data about product?s quality and the capacities. Promotions can without much of a stretch focus individuals and have altogether impact to coordinate purchaser inclinations.. Just as commercials have a great deal of favorable circumstances they could be unsafe. The reasons for deceptive promoting can be included in three fundamental territories. These are not observing moral standards, focusing on kids, and disarray over new media stages. Sponsors who are adhering to their own guidelines once in a while dont care if the promotions are valid or destructive. They simply attempting to sell products.When a few organizations attempting to sell low quality items they don?t inform truth concerning the items in notices. They are going to stow away it?s imperfections and show more than what is it as a general rule. Advertisers convince and change customers choices about what should they buy by lying and giving bogus information.They are deceiving to purchasers and this make buyers more mindfulness when they are shopping. Sponsors likewise take care social awareness to focus. Organizations disregard ethical quality and they are simply enthusiasm to pick up cash. Utilize social consicousness to bit of leeway of them. ?Objectivation of lady could be seen in? the majority of promotions incorporate lady and consistently outline those lady as a sexual item or in detergant ads ladies is demonstrated confined to the home and secluded from other ladies that is outside of home. Promoters dont consider lady as a human they think ladies as an item. For an organization least demanding targets are youngsters. Polished pictures on the announcements or ostentatious ads on TVs affect children?s minds. These promotions have awful impact on their young personalities and change their reality see. That can't be disregarded. As indicated by Richard, U. (2012). Promoting the Case for improved publicizing morals. Diary of Advertising Research. Vol. 15, pp 37-39) kids are defenseless and effectively affected and dont realize the distinction among promoting and enterainment. Hence sponsors m?ust know about this and ensure kids. So guardians additionally ought to know about this and they need to work stop and forestall these exploitative practices in publicizing. Likewise media stages ought to be checked. We will compose a custom paper on What are the reasons for untrustworthy practices in promoting explicitly for you for just $16.38 $13.9/page Request now New media assets are getting more grounded and increasingly pwerful. As the media is getting more grounded promotions are getting progressively successful. Promoters put subtle cues on recordings or news. New web based life like Facebook and web journals make it diffiuclt to recognize the contrast between article substance and promotion, (Ricahrd). These sort of advertsing appears to be lawful yet that ought to be inquired as to whether they are moral. Now and again we don?t know whether the promoting or showcasing is paid for by the organization that makes the item or on the off chance that it is being composed by somebody who is a buyer of the item. Sponsors must be extremely cautious on the off chance that they are too be moral. Promoting is to assist individuals with selling their items thus bring in cash for them. Numerous individuals doubt publicizing and this can be accused on the dishonest promoting that they have seen and maybe made them purchase an item that doesn't do what it guaranteed or breaks without any problem. Organizations need to ensure they are straightforward in their publicizing, that they wear not target youngsters and are evident that a notice is a commercial as opposed to an audit or a tribute.

Tips for Writing a Psychology Critique Paper

Tips for Writing a Psychology Critique Paper Student Resources Study Guides and Tips Print How to Write a Psychology Critique Paper By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on January 15, 2020 Cultura RM / Gu Cultura / Getty Images More in Student Resources Study Guides and Tips APA Style and Writing Careers Critique papers require students to conduct a critical analysis of another piece of writing, often a book, journal article, or essay. No matter what your major is, you will probably be expected to write a critique paper at some point. For psychology students, critiquing a professional paper is a great way to learn more about psychology articles, writing, and the research process itself. Students can analyze how researchers conduct experiments, interpret results and discuss the impact of the results. Steps for Writing an Effective Critique Paper While these tips are designed to help students writing a psychology critique paper, many of the same principles apply to writing critiques in other subject areas as well. The first step should always be to do a thorough read-through of the material you will be analyzing and critiquing. More than just a casual skim, however, your reading needs to be in-depth with an eye toward certain elements. Research experts have identified essential steps for writing a review or critique.?? Following this guideline can help you make better sense of the material as you assess what you are reading. Read the introduction section of the article. Is the hypothesis clearly stated? Is necessary background information and previous research described in the introduction? In addition to answering these basic questions, you should take note of information provided in the introduction and any questions that you may have.Read the methods section of the article. Is the study procedure clearly outlined in the methods section? Can you determine which variables the researchers are measuring? Remember to jot down questions and thoughts that come to mind as you are reading. Once you have finished reading the paper, you can then refer back to your initial questions and see which once remain unanswered.Read the results section of the article. Are all tables and graphs clearly labeled in the results section? Do researchers provide enough statistical information? Did the researchers collect all of the data needed to measure the variables in question? Again, make note of any questions you have or an y information that does not seem to make sense. You can refer back to these questions later as you are writing your final critique.Read the discussion section of the article. Experts suggest that it is helpful to take notes while reading through sections of the paper you are evaluating.?? Ask yourself key questions. How do the researchers interpret the results of the study? Did the results support their hypothesis? Do the conclusions drawn by the researchers seem reasonable? The discussion section offers students a good opportunity to take a position. If you agree with the researchers conclusions, explain why. If you feel that the researchers are incorrect or off-base, point out problems with the conclusions and suggest alternative explanations. Another alternative is to point out questions that the researchers failed to answer in the discussion section. Begin Writing Your Own Critique of the Paper Once you have read the article, compile your notes and develop an outline that you can follow as you write your psychology critique paper.  Use the following guide to help structure your critique paper: Introduction Begin your paper by describing the journal article and authors you are critiquing. Provide the main hypothesis or thesis of the paper and explain why you think the information is relevant. Thesis Statement The final part of your introduction should include your thesis statement. Your thesis statement is the main idea of your critique. Your thesis should briefly sum up the main points of your critique. Article Summary Provide a brief summary of the article, outlining the main points, results and discussion. When describing the study or paper, experts suggest that you provide a summary of questions being addressed, study participants, interventions, comparisons, outcomes, and study design.?? Be careful not to get too bogged down by your summary. Remember, this section of your paper should highlight the main points of the article you are critiquing. Dont feel obligated to summarize each little detail of the main paper. Focus instead on giving the reader an overall idea of the content of the article. Your Analysis In this section, you should provide your critique of the article. Describe any problems you had with the authors premise, methods, or conclusions. Your critique might focus on problems with the authors argument, presentation or on information, and alternatives that have been overlooked. When evaluating a study, summarize the main findings, including the strength of evidence for each main outcome and consider their relevance to key demographic groups.?? Organize your paper carefully and be careful not to jump around from one argument to the next. Argue one point at a time. Doing this will ensure that your paper flows well and is easy to read. Conclusion Your critique paper should end with an overview of the articles argument, your conclusions, and your reactions. More Tips When Writing a Psychology Critique Paper As you are editing your paper, utilize a style guide published by the American Psychological Association, such as the  official Publication Manual of the American Psychological Association.Reading scientific articles can be difficult. Learn more about how to read (and understand) psychology journal articles.Take a rough draft of your paper to your schools writing lab for additional assistance.

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Meaning of Interpreted or Compiled in JavaScript

Computers cannot actually run the code that you write in JavaScript (or any other language for that matter). Computers can only run machine code. The machine code that a particular computer can run is defined within the processor that is going to run those commands and can be different for different processors. Obviously, writing machine code was difficult for people to do (is 125 an add command or is it 126 or perhaps 27). To get around that problem what are known as assembly  languages were created. These languages used more obvious names for the commands (such as ADD for adding) and thus did away with the need to remember the exact machine codes. Assembly languages still have a one to one relationship with the particular processor and machine code that the computer converts those commands into. Assembly Languages Must Be Compiled or Interpreted Very early on it was realized that easier to write languages were needed and that the computer itself could be used to translate those into the machine code instructions that the computer can actually understand. There were two approaches that could be taken with this translation and both alternatives were chosen (either one or the other will be used depending on the language being used and where it is being run). A compiled language is one where once the program has been written you feed the code through a program called a compiler and that produces a machine code version of the program. When you want to then run the program you just call the machine code version. If you make changes to the program you need to recompile it before being able to test the changed code. An interpreted language is one where the instructions are converted from what you have written into machine code as the program is being run. An interpreted language basically gets an instruction from the program source, converts it to machine code, runs that machine code and then grabs the next instruction from the source to repeat the process. Two Variants on Compiling and Interpreting One variant uses a two-stage process. With this variant, the source of your program is compiled not directly into the machine code but instead is converted to an assembly-like language that is still independent of the particular processor. When you want to run the code it then processes that compiled code through an interpreter specific to the processor so as to get the machine code appropriate to that processor. This approach has many of the benefits of compiling while maintaining processor independence since the same compiled code can be interpreted by many different processors. Java is one language that often uses this variant. The other variant is called a Just in Time compiler (or JIT). With this approach, you dont actually run the compiler after you have written your code. Instead, that happens automatically when you run the code. Using a Just in Time compiler the code isnt interpreted statement by statement, it is compiled all in one go each time when it is called to be run and then the compiled version that it just created is what gets run. This approach makes it look a lot like the code is being interpreted except that instead of errors only being found when the statement with the error is reached, any errors detected by the compiler result in none of the code being run instead of all of the code up to that point being run. PHP is an example of a language that usually uses just in time compilation. Is JavaScript Compiled or Interpreted? So now we know what interpreted  code  and compiled code  mean, the question we next need to answer is what does all of this have to do with JavaScript? Depending on exactly where you run your JavaScript the code may be compiled or interpreted or use either of the other two variants mentioned. Most of the time you are ​running your JavaScript in a web browser and there the JavaScript is usually interpreted. Interpreted languages are usually slower than compiled languages. There are two reasons for this. Firstly the code to be interpreted actually has to be interpreted before it can be run and  secondly, that has to happen every time that the statement is to be run (not only every time you run the JavaScript but if it is in a loop then it needs to be done every time around the loop). This means that code written in JavaScript will run slower than code written in many other languages. How does knowing this help us where JavaScript is the only language available for us to run across all web browsers? The JavaScript interpreter itself that is built into the web browser is not written in JavaScript.  Instead, it is written in some other language that was then compiled. What this means is that you can make your JavaScript run faster if you can take advantage of any commands that JavaScript provides that allow you to offload the task to the JavaScript engine itself. Examples for Getting JavaScript to Run Faster An example of this is that some but not all browsers have implemented a document.getElementsByClassName() method within the JavaScript engine while others have yet to do so. When we need this particular functionality we can make out code run faster in those browsers where the JavaScript engine provides it by using feature sensing to see if the method already exists and only creating our own version of that code in JavaScript when the JavaScript engine doesnt provide it for us. Where the JavaScript engine does provide that functionality it should run faster if we use that rather than running our own version written in JavaScript. The same applies to any processing that the JavaScript engine makes available for us to call directly. There will also be instances where JavaScript provides multiple ways of making the same request. In those  instances, one of the ways of accessing the information may be more specific than the other. For example document.getElementsByTagName(table)[0].tBodies and document.getElementsByTagName(table)[0].getElementsByTagName(tbody) both retrieve the same  nodelist  of the  tbody  tags in the first table in the web page however the first of these is a specific command for retrieving the  tbody  tags where the second identifies that we are retrieving  tbody  tags in a parameter and other values can be substituted to retrieve other tags. In most  browsers, the shorter and more specific variant of the code will run faster (in some instances much faster) than the second variant and so it makes sense to use the shorter and more specific version. It also makes the code easier to read and maintain. Now in many of these  cases, the actual difference in the processing time will be very small and it will only be when you add many such code choices together that you will get any noticeable difference in the time your code takes to run. It is fairly rare though that changing your code to make it run faster is going to make the code significantly longer or harder to maintain, and often the reverse will be true.There is also the added benefit that future versions of JavaScript engines may be created that speed up the more specific variant even further so that using the specific variant may mean that your code will run faster in the future without you having to change anything.

Tourism has often been criticised for damaging the environment and undermining local cultures Free Essays

Environment and undermining local cultures. To what extent Is this true in Hong Kong? You should give both the advantages and disadvantages of Hong Kong’s tourist industry but your essay should support one side only. Tourism is travel for recreational, leisure or business purposes. We will write a custom essay sample on Tourism has often been criticised for damaging the environment and undermining local cultures or any similar topic only for you Order Now It has become a popular global leisure activity, which is of vital importance for many countries, due to large intake of money for businesses with their goods and services and the opportunities for employment in the service industries. This rapid expanding industry shows both positive and negative effects. Hong Kong is an attractive and vibrant city that worth tourists’ travelling as we can see many tourists in some tourist spots every day, for instance, Central, Causeway Bay, Tsim Sha Tsui, Mong Kok and so on. However, tourism in Hong Kong has long been criticised for damaging the environment and undermining local cultures. First and foremost, tourism can promote job opportunities. A good example is the operation of the Hong Kong Disneyland. It attracts more fresh graduates and young adults to find jobs and work there, and hence increase employment rate of Hong Kong. Undeniably, under the background of rising job opportunities, tourism can stimulate economic growth. As more and more tourists around the globe visit Hong Kong, this increases foreign exchange earnings and boost sales of shops. To cater for tourists’ needs, there will be improvement of facilities or infrastructure such as roads, buildings, airports and communication systems, which may be improved to meet growing demands. Although tourism can bring us benefits, its drawbacks cannot be disregarded. Tourism may damage traditional culture. Tourists visit to Hong Kong will focus more their attention on shopping than seeing some popular tourist spots related to traditional cultures. Although economic growth is stimulated, Hong Kong will soon become a consumer society. Tourism could cause pollution. The non-biodegradable rubbish left behind by many tourists often ends up being dumped into landfills, rivers and the sea. Furthermore, young people will grow up in a deteriorating environment and be affected by what they see tourists do and then follow their behaviours such as drunkenness, drug abuse and gambling. In some serious cases of crimes, the relationship between two countries may be worsen because of the records of criminals. In my view, tourism has often been criticised for damaging the environment and undermining local cultures. When you walk on the streets and beaches, you can see a lot of waste and litter on the ground, even though local citizens throw some of them on the floor. Moreover, the reason why tourism undermines local cultures is tourists enjoy material comfort more than spiritual satisfaction. They realize that there are lots of cheap goods in Hong Kong and then rush into the shops and buy whatever they can without consideration. This forms a consumer culture. When they find something they have bought is useless, they will throw them away immediately. This definitely damages the environment and becomes a vicious cycle as time goes by. To remedy the problem, the local government should implement some effective measures to make tourist industry more traditional and environmentally-friendly, for example, holding more traditional activities so as to attract tourists and let them know more about local culture. Education of tourists to be a responsible person in their home countries is extremely important. Although different countries have different rules and laws, ‘When in Rome, do as Roman do’, tourists should strictly follow the rules when they are traveling to Hong Kong or even other places. If they do not obey the law, they would receive heavy penalty and even imprisonment, no matter they are tourists who visit Hong Kong. How to cite Tourism has often been criticised for damaging the environment and undermining local cultures, Papers

Impact of Corporate Social Responsibility on Equity of Woolworth

Question: Discuss about the Impact of Corporate Social Responsibility on Brand Equity of Woolworth. Answer: Introduction Corporate Social Responsibility and brand equity have been extensively studied in marketing research process. Corporate Social Responsibility is one effective component that offers various ways of developing brand equity within any organization (Youn Ryu, 2016). Therefore, corporate social responsibility has great impact on the brand equity of organizations. Corporate social responsibility is used by various organizations for managing their functional measures with respect to various social and consumer related facts and issues within organizations. This research paper is elaborating about the impact analysis of corporate social responsibility on brand equity of Australian business organizations. In contrast with these facts, this research paper has selected the Woolworth as one business organization for analyzing the impacts of the corporate social responsibility of brand equity of Woolworth. In contrast with these facts, various stakeholder relationships is evaluated with respect to the context of corporate social responsibility and the concept of brand equity involved within the organizational structure of the Woolworth. Aims and Objectives This project aims to investigate impact of corporate social responsibility on brand equity of Woolworth, an Australian retail organization. Following are the concerned objectives for impact assessment of Corporate Social Responsibility on Woolworth: To study the existing nature of CSR within Woolworth with respect to evolving trends within retail industry of Australia. To identify the intent of CSR policies within Woolworth To analyze the policies of Woolworth with respect to the brand equity of the company To understand the relationship of brand awareness and corporate social responsibility of Woolworth Methodology The methodology is the process that will be followed by the researcher in order to manage research tasks and methods. There are mainly two types of research methodology. These are qualitative and quantitative methodology (Tingchi et al., 2014). The qualitative methodology is concerned with the process of literature and documents collected as the primary and secondary data collected for managing the research. Apart from this, the quantitative methodology is concerned with the process of the managing the responses of participants involved within the research process. These are mainly concerned with the quantitative research process. Chosen methodology: Mixed Approach This research is considering the mixed approach for the doing he research. Both the qualitative and quantitative approach is concerned for this research process (Grhan-Canli, Hayran Sarial-Abi, 2016). The qualitative research is helpful in this research as various the theoretical aspects are considered for managing the supportive facts about the impact of CSR on brand equity. Apart from these perspectives, the quantitative study is involved due to collecting the responses of various resources involved within the corporate social responsibility and brand equity measures. The quantitative study refers to the immediate responses of the organizational members about how corporate policies as well as social movement by Woolworth are impacting on the brand value of the organization. Research Design The exploratory research design process is chosen within this research process in order to support the descriptive design was able to support the functional details about the corporate social responsibility and brand equity of Woolworth. Other than this research design rest of the research design process are omitted because of their longitudinal aspects involved within research process. Methods of data collection The primary data are collected with the help of surveys done among the employees and clients of Woolworth for evaluating the impact of CSR on the brand equity of the organization (Fatma, Rahman Khan, 2015). Apart from this, the secondary data is collected from the published resources about the brand equity and corporate social responsibility. Data and analysis The qualitative data analysis is done with the help of case study, narrative resources that are present in web. In addition to this, the quantitative study is conducted with respect to interviews and surveys of the resources. References Fatma, M., Rahman, Z., Khan, I. (2015). Building company reputation and brand equity through CSR: the mediating role of trust.International Journal of Bank Marketing,33(6), 840-856. Grhan-Canli, Z., Hayran, C., Sarial-Abi, G. (2016). Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS review,6(1-2), 23-32. Hur, W. M., Kim, H., Woo, J. (2014). How CSR leads to corporate brand equity: Mediating mechanisms of corporate brand credibility and reputation.Journal of Business Ethics,125(1), 75-86. Tingchi Liu, M., Anthony Wong, I., Shi, G., Chu, R., L. Brock, J. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference.Journal of Services Marketing,28(3), 181-194. Youn, S. H., Ryu, S. Y. (2016). The impacts of CSR program on young students' attitudes toward the corporation and natural environment: Tourism study from a convergence perspective.Indian Journal of Science and Technology,9(26).